HAp+ : Next Generation of Mouth Refreshment
Thorbjorg Jensdottir, EUWIIN Award 2017 winner, is the founder and CEO of IceMedico Ltd. as well as a leading scientist, inventor and entrepreneur, with a broad experience in scientific, clinical research and industrial activities regarding the HAp plus concept and related fields (HAp+: Helping teeth stay healthy).
Many products that originally contained sugar now have sugar-free alternatives. These alternatives are better for the teeth because they are less likely to cause dental caries. Nevertheless, there is a general misunderstanding that if a product is sugar-free it is tooth friendly; which is often not the case. Commonly, sugar-free products such as, candies, dietary supplements, saliva stimulants and various medicines, are highly acidic and therefore erosive and harmful to the teeth.
The HAp plus product composition can be regarded as the next generation after sugar-free. The invention is specifically related to the inorganic chemistry of human saliva and its influence on the human tooth substance in relation to the intake of acidic solid composition. The composition is a pleasant tasting oral stimulant that is acidic but yet non-erosive. The product is based on 15 years of scientific work, numerous scientific articles, a PhD thesis, dozens of conference proceedings and proof or concept from the market. The invention has been granted patent worldwide, in four continents and 14 countries and is suited for both genders and all age groups.
To find further information about the product, kindly check: www.happlus.is www.happlus.com