A Book on “Licensing, Commercialisation, Marketing”
PATENT LICENSING TECHNOLOGY COMMERCIALISATION INNOVATION MARKETING is a guide book written by Indian Innovators Association, IFIA Member, for researchers and innovators. The Author in his long-lasting interaction with innovators noticed that more often benefits from creative endeavor elude the researcher/ engineer. The point of vexation arises when they notice that there are no buyers for their innovation.
One remedy for this heart burning experience is to start preparation for commercialization early in the development phase with clarity on the fundamentals of relevant market. The market is different for Patent license, Technology Commercialization and Innovation. Understanding characteristics of the market you are jumping into, is a pre-requisite for non-business savvy innovator. This guide book takes the reader to each of these markets giving a basic view of each market.
Message from Alireza RASTEGAR, IFIA President:
Intellectual Property protection, licensing, commercialization and innovation marketing are the required steps for developing an innovative idea into a marketable product. Having knowledge about these concepts ensured the successful exploitation of the innovative technologies in the industrial sectors.
The community of idea owners needs to know how to prepare a well-drafted patent application, generate wealth from the patent, create physical products to help the brand thrive and license their patents without the need to write a business plan, develop a marketing strategy, spend money on advertising, or find distribution.
Thanks to the efforts made by the Indian Innovator Association, IFIA Full member and representative in India, such information has become available. The inventors and innovators all around the world are encouraged to benefit from the wealth of knowledge included in the book “PATENT LICENSING TECHNOLOGY COMMERCIALISATION INNOVATION MARKETING” and become familiar with a variety of new concepts.
The book is available at Amazon, Kindle, iBook, Google Play etc.