Thai Pharmacist Innovator of World’s First Spicy Coffee
Mrs. Sasima Arjsongkram or Mrs. Dao, Thai pharmacist , Communication and PR Director of The Pharmaceutical Association of Thailand under Royal Patronage and Editor of “Ya-Na-Roo”, Journal for Thai Pharmacist Profession ,a former DJ of Traffic and News Radio, has developed “Prikka Spicy Coffee” as the World’s First Spicy Coffee .
Her new product, Prikka Spicy Coffee, has been formally announced as Innovation, patented and enlisted in Thailand’s National Innovation List for 8 years (Year 2017-2025). Currently, Prikka Spicy Coffee is preparing to be an international product creating new experience for coffee drinkers around the world with Hot Flavor, Warm Feeling as the Slogan “Pick a Prikka, Please Yourself”. Spicy Taste comes from Thai Bird Chilies Extract which represents Thai Cuisine Identity.This is the very first time for commercial 3 in 1 coffee to have Prik-Khee-Nuu or Thai Bird Chilies as an ingredient.
It’s quite amazing how she has been able to create coffee product with chili as coffee and chili should not be combined. To this question, she answers “I like to cook and bake, I also like to taste and I have knowledge about ingredients in dietary supplements. I think coffee market in Thailand has lacked a wow or surprise for a long time. Most of manufacturers tend to differentiate the coffee itself rather than new flavors. In addition, there are many limitations in 3 in 1 coffee available in the market. Consumers often find that delicious coffee is not good for health because it is sweet and rich of fat. Tasty coffee is not healthy and healthy coffee is not tasty. Therefore, my ideas are to create a tasty and healthy coffee to serve customer satisfactions. So, I come to think of coffee with exotic tastes with both Taste and Benefit come together and raw materials should be a kind of Thai Culture of Dining. I thought of capsaicin as an active ingredient from Thai bird-chili extract.”
The new taste of coffee is spiciness from Thai Bird Chilies Extract which is Thai Cuisine Identity while its benefit is to stimulate energy burning, and the stored fats. The weight loss potential of capsaicin has been widely studied, and it is known that capsaicin helps in reducing body weight. Moreover, Capsaicin has thermogenic effect properties which mean that it helps in heat production in the body. Consumer can feel of this burning effect like burning calories in the body to produce heat so that they will feel warm after drink. Therefore, we can feel warming effect that can be beneficial to people who need to be warm. The formula shall be a good choice of functional coffee 3 in 1 for everyone around the world with the new taste that comes with benefits. Other ingredients in this formula are integrated together for health benefit of functional coffee such as capsicum extract, garcinia extract, white kidney bean extract , cactus extract , L-Carnitine-L-Tartrate, Chromium Picolinate, L-Valine, L-Arginine and Fructoligosaccharide with the properties of no sugar added , no trans fat , no cholesterol , no preservative added , low energy , sucralose as sweetener.
Mrs. Sasima has 3 girls, 2 of them are identical twin. She believes every mom can be an inventor “To the world You are a mother but to your children You are the world”.
She attends the 46th International Exhibition of Inventions Geneva on 11-15 April 2018 . Let’s experience the Hot Flavor , Warm Feeling of Thai Innovative Coffee 3 in 1 with the product slogan “Pick a Prikka, Please Yourself”