Pure Natura: Whole Food Supplements
Hildur Magnusdottir, EUWIIN Award 2017 winner, is the founder and manager of Pure Natura, an innovative startup company in Iceland. Hildur has in a creative way built a brand on the concept of the Purity of Icelandic agriculture and nature.
Her brand Pure Natura manufactures whole food supplements, made from lamb organs and glands in combination with wild handpicked Icelandic herbs. Her brand is built on sustainably utilizing by-products from Icelandic lambs that are bred for meat.
From them she makes valuable products that improve health and well-being, at the same time as they reduce food waste, preserve precious raw material, that otherwise would be fed to fur animals or thrown away causing pollution in nature. To find further information about the products, please check: www.purenatura.is