World Intellectual Property Day 2016
Every April 26 the World Intellectual Property Organization (WIPO) celebrates World Intellectual Property Day to highlight the major role that intellectual property plays in encouraging innovation and creativity. This year’s World IP Day theme is “Digital Creativity: Culture Reimagined”.
To raise public awareness in this regard, WIPO encourages the organizations active in the field of IP to get the best use of this opportunity and increase public interest in issues related to IP by getting involved in the following activities:
- Stage exhibitions at shopping malls, showing how consumers benefit from IP (for example, showcasing how trustworthy trademarks can ensure consumer confidence, or how pirated or counterfeit goods can cause problems for consumers).
- Put on public performances on the World IP Day theme, with the performers delivering messages which encourage respect for creators and creativity.
- Organize public debates on key IP issues.
- Run essay competitions for young people on themes relating to IP, innovation, piracy and counterfeiting, etc.
- Celebrate works of a notable inventor, artist, designer, entrepreneur, etc.
- Run workshops to inform specific users or potential users of the IP rights system – artists, performers, photographers, musicians, inventors, entrepreneurs, etc. –and the services available.
- Create locally-focused IP Day publicity materials, such as posters, brochures, broadcast spots, targeted at specific audiences.
- Have an “open doors” day in the local IP or copyright office.
- Hang an IP Day banner at the IP or copyright office, or other buildings.
- Create a website containing general information about IP, case studies, videos, IP Day activities, quizzes, voting, etc.
- Promote your IP Day activities through social media using the #worldipday hashtag, live event updates and Twitter chats.
- Run a photo competition in line with the main theme in order to highlight creativity and the working of copyright in practice.
- Find a spokesperson or create a spokes-character.
- Discuss the role of IP in filmmaking at a movie screening.
- Produce interviews, videos, podcasts, etc. featuring artists, authors, and inventors talking about their work and how it relates to IP.
- Release studies, statistical data, surveys, etc. about the impact of innovation, the damage of counterfeiting and piracy, attitudes towards innovation, etc.
- Set up booths in the street, at airports, etc., informing the public about IP and the role it plays in their daily lives.
- Distribute IP Day promotional materials (bookmarks, postcards, bags, mouse pads, etc.).
- Organize a free IP consultation or Q&A session with a local law firm or academic institution for people interested in learning about the best ways to protect their IP.
- Launch a social media campaign encouraging budding and established inventors/creators to, for example, share their experiences of the IP system or their hopes for the system’s future (via traditional blog posts, video blog entries, etc.).
- Explain the role of IP in the world of sport at a grassroots sport event.
You can send the details of your event for the World IP Day map via the following email address: worldipday[at]wipo.int
In the following link, you can see the events that are going to be organized on April 26, 2016 to celebrate the World IP Day in different parts of the world :