What does the IFIA logo mean?

In the IFIA logo, we are faced with many signs and metaphors that create meanings in the audience’s mind, both hidden and visible. The logo font consists of two parts; The word “i”, which is a slightly easy and playful font, and the word fia, which are dry, structured, and more logical. In general, fonts have the meaning and feeling that there is an organization where playful and brave ideas are combined in a logical and scientific structure. Here, no idea is suppressed, but a situation is created for it that can find objectivity in scientific trial and error.

In the logo, we see that a square shape is used. In general, the square symbolizes science, logic, and stability. Therefore, placing the logo in a square shape is a metaphor for the presence of thinking, science, and reasoning in an inventor’s mental process. Of course, this organization’s emphasis is on the fact that invention is a scientific process. Of course, this is not the end of the story. If we look closer, we can see that only the letter “i” is inside the square. An innovative cut and excellent separation of this word from the word IFIA.

This separation is a kind of entry into the personalization of the story. The letter “I” has a metaphor for (me). (I) in the sense that every inventor has a unique and special personality of his own with all the life experiences, concerns, and issues that he is involved with in life and the contemporary world, and it is from them that he thinks and His questions enter. That is why the questions of one inventor are different from another. The placement of the word “i” separately is a metaphor for the fact that the organization of inventors strongly emphasizes the uniqueness of the inventor and has mechanisms and laws that support this inventor.

After explaining the basic structure of the logo, we will discuss another hidden form inside the logo. Rectangular shape! If we continue the sides of the square to the end of the word IFIA, we get a rectangle. In other words, the square becomes a rectangle, and we know that the rectangle moves and expands in proportion to the square. Therefore, we feel a kind of movement, dynamism, and search due to the hidden presence of the rectangle within the geometric structure of the logo. The next issue is color composition. The blue square is a metaphor for dynamism, and the letter “i” is white, which is a metaphor for the freedom of the inventor’s thoughts and ideas and the lack of domination by the organization’s oppression over the inventor. This position is more evident in the choice of the color of other words of this logo, where the neutral gray color is used, and this means; The organization is next to the inventor and supports him in such a way that the inventor does not get any annoyed feelings from this support. The organization acts like a soul. The spirit that gives life to the mind and thought of the inventor.